This allows you to see whether they are running LinkedIn or Google Ads for example. How exactly does this information help you? Well you can for example see if a target customer is using an integration that you offer an integration with and contact them that way. Maybe you also offer a better alternative to Paypal and Co. - with information from the data protection you can poach them in a targeted manner! You can find that in data protection Payment service providers: PayPal Klarna etc. Shop systems: Shopify etc. Content management: WordPress TYPO etc. Advertising providers: LinkedIn Facebook etc. Analysis tools: Google Analytics Inspectlet etc. Website visitors: Leadlab Leadfeeder etc. keywords About us page: Recognize contacts and company structure.
The About Us of a company is also very suitable for obtaining certain information. Here you can find out for example which contacts you have to deal with in which departments. Sometimes Latest Mailing Database an e-mail address or telephone number can also be found here. Or you can also look for a contact on LinkedIn or Xing to network and engage in social selling. Most of the time you can see on the About Us page which industry and which target group the offer is aimed at BB vs. BC. You can also see the company structure of a company quite well on this page.
Is it more of a group with fixed hierarchical levels or is it aStart-up with rather loose structures ? In any case you can see whether the structures correspond to your target group or not. You can often also find out the various locations of a company on the About Us page - especially helpful if you specialize in a certain region. You can find this under About us contact person industry target group company structure Locations Career Page: Identify Tools & Keywords If you find job offers on a website you can read a lot more there than just a new position to be filled.