You need to do some research in advance on the keywords that have worked best for Valentine's Day in previous years. As with natural referencing, long tail expressions are to be taken into account in your keyword strategy. For example, expressions such as "Valentine's Day gift ideas" "Valentine's Day gift" or "Valentine's Day gift ideas" are those that come up most often each year. As users increasingly turn to “long tail” search phrases they will tend to search for phrases rather than specific keywords.
The choice of keywords is therefore very important. Most used keywords for Valentine's Day The choice of ad In addition to the choice of keywords, you also need to fax list choose the ad you are going to use. You need to realize that an advertisement plays an important role in the consumer's decision to buy. For example, for a florist, the advertisement “Beautiful roses, buy here, free and fast delivery” is much less sold than “For Valentine's Day, declare your love with roses, do not hesitate any longer”. Additionally, Google Ads allows you to run Display Remarketing ads. This allows you to use compelling visuals to target people who have visited your site before, for example, but haven't made a purchase.
The choice of products Obviously, you cannot put your entire e-store in Ads ads, you will have to make choices. Don't panic, our graphic designer has concocted an infographic that brings together the most sought-after products offered during Valentine's Day . Google searches say a lot since they allowed us to determine the most popular products to celebrate love. After selecting the products you are going to highlight, you will be able to start your Ads campaigns in the best possible way.